Hi again,
it's Webson!
I'm a New York–based Senior Visual Designer and Art Director with 6+ years of experience developing brand experiences, campaigns, and creative activations across commercial and cultural projects. My work has supported globally recognized brands including Mercedes-Benz, New York Yankees, CR7, Kathy Ireland, and UFC, spanning art direction, branding, digital campaigns, e-commerce, and physical and digital brand experiences.
With a background in fine art, I bring a strong understanding of visual communication, color, composition, and conceptual thinking to every project. My commercial experience ranges from multi-SKU retail systems and product storytelling to brand identities, campaign creative, and cross-channel design, combining strategic thinking with hands-on execution to build cohesive and scalable visual experiences.
Beyond commercial design, I remain actively involved in contemporary art as a cultural producer and curator. This ongoing practice shapes my approach to creative direction, bringing together design, culture, and storytelling across disciplines.

My Service

Visual Design
From scratches to store shelf

Freelance Projects
For touch-ups or short gigs

Professional Consulting
Art direction, brand identity

Community & Volunteer
Empathize, share and love




Let's connect!
Artwork samples (2016 - Present)