CAMPAIGNS
& SOCIAL PROMOTION
Creating cross-channel campaign visuals that connect brand messaging, product promotion, and audience engagement across digital platforms.
SELECTED CAMPAIGN WORK
Campaign Design · Digital Promotion · Social Media
Developing cohesive campaign visuals across web, social media, email, and digital retail touchpoints—from seasonal promotions and major sales events to product-focused campaigns.
CROSS-CHANNEL CAMPAIGNS
Extending a unified campaign direction across multiple promotional channels and formats to create a consistent customer experience.
BLACK FRIDAY SALE | Cross-Channel Campaign + Promotional Creative
Reference: REXING Black Friday Sale Campaign, 2020
Date: November 20–30, 2020
Role: Lead Designer
Visual Assets: Landing Page · Trade-In Program · Social Media · Email Newsletter
Channels: Website · Facebook · Mailchimp
Project Duration: 2 Weeks / 10 Business Days
DESIGN OBJECTIVE
Working with the Marketing Team, I translated the campaign brief into a visual direction supporting Black Friday promotions, the Trade-In Program, and upcoming product reveals.
CREATIVE DIRECTION
Developed a technology-driven visual system using purple neon to create a futuristic reveal for new products and promotions. The direction reflected a broader consumer-tech aesthetic also emerging across brands such as DJI and Sony.
DESIGN OUTCOME
Delivered a cohesive campaign across web, social, and email within two weeks, contributing to an approximately 3–5% increase in conversion rate.
Landing page & Description page (UX/UI)
Email newsletter & Social assets sample
DIGITAL & SOCIAL PROMOTION
Adapting promotional concepts into digital and social content designed for platform-specific formats, audiences, and engagement.
PRIME DAY SALE | Digital + Social Campaign
Reference: REXING Prime Day Sale Campaign, 2021
Role: Lead Designer
Visual Assets: Website · Social Media · Email Newsletter
Channels: Social · Email
DESIGN OBJECTIVE
Working with the Marketing Team, I translated the campaign brief into a digital-first concept connecting REXING with Amazon’s Prime Day visual environment.
CREATIVE DIRECTION
Inspired by Amazon’s sustainability and sticker-based graphics, I explored paper textures and eco-conscious packaging cues to create a tactile, layered campaign system.
DESIGN OUTCOME
Applied the direction across web, social, and email, with the final CTA design contributing to an approximately 8–10% increase in email click-through rate.
OTHER WORK SAMPLES
A curated selection of campaign and promotional imagery across seasonal, product, and brand-focused initiatives.
