DIGITAL DESIGN
& E-COMMERCE

Creating scalable digital experiences for product storytelling, e-commerce, and online retail across global brands and consumer categories.

SELECTED E-COMMERCE WORK

GLOBAL BRANDS & CONSUMER PRODUCTS
Retail Content · Product Storytelling · Digital Design Systems
Beauty · Fragrance · Lifestyle · Entertainment

Developing e-commerce and digital retail experiences across global brands, licensed properties, and consumer products. My work spans multi-SKU product families, marketplace content, direct-to-consumer platforms, PDPs and visual storytelling—balancing brand consistency with the demands of different products, retailers, and digital environments.

RETAIL CONTENT

Building adaptable product content for complex retail environments, from individual PDP assets to multi-SKU product families across marketplaces and DTC channels.

Onplatform PDPs | Competitors Research, Carousel Listing Images, Brand Story, A + Content

Reference: Dear Diary by Rashmika Mandanna - National Crush Luxury Perfume for Women

Marketplace | Amazon + BestBuy + Walmart + DTC

Reference: REXING S1 Pro Enhanced Dash Cam

MULTI-SKU | One visual system, adapted across sizes, scents, colors, packaging, and gift sets

Reference: New York Yankees Fragrance Game Day, Home Run, Discovery Travel Set

PRODUCT STORYTELLING

ransforming product features, materials, ingredients, and brand narratives into visual stories designed to inform, differentiate, and engage.

PRODUCT COMPOSITION | Product-Focused Imagery, Composition + Visual Hierarchy

Reference: Rexing V1P 4K Car Dash Cam

INFOGRAPHIC DESIGN | Product Information, Key Features + Customer Benefits

Reference: REXING AUXB0 Mini Portable Bluetooth Transmitter

LIFESTYLE IMAGERY | Product-in-Context, Image Compositing + Retouching

Reference: REXING PK2 Smart Projector

E-COMMERCE LISTINGS

Selected live listings designed across product categories, highlighting different approaches to art direction and visual storytelling.

Just Juice - The Summer I Turned Pretty Cousins Beach	Kind Patches™ Mood Plus Patches	Bebe Silver Perfume for Women
AllSett Health Reusable Hot and Cold Gel Ice Packs	AllSett Health Elbow Ice Pack Wrap	AllSett Health Large Half Moon Bolster Pillow
REXING HS01 Smart Home Security Camera	REXING PRD615 Smart Home Projector	REXING AUXB0 Mini Portable Bluetooth Transmitter