EVENTS & ACTIVATIONS
Bringing creative ideas into real-world experiences through visual communication, public programming, event production, and collaboration.
SELECTED EVENT WORK
CULTURAL EVENTS · PUBLIC PROGRAMS · PARTNERSHIPS · CREATIVE PRODUCTION
From creative direction and cross-channel communication to partner collaboration and audience engagement, my work connects visual design with the production of real-world cultural experiences.
ASIAN ART CONTEMPORARY™
Creative Direction · Cross-Channel Communication · Professional Presentation
Developing professional cultural programs and exhibitions across digital and physical environments, connecting visual communication, promotion, and in-person presentation.
DESIGN OBJECTIVE
Create a consistent and professional visual experience across digital promotion, exhibitions, art fairs, and institutional programs while adapting to different artists, venues, and audiences.
DESIGN SOLUTION
Developed a cross-channel approach connecting key visuals, social media, digital promotion, exhibition communication, and physical presentation into a cohesive public-facing experience.
CROSS-CHANNEL COMMUNICATION
Extending event narratives across web, social media, promotional content, and exhibition communication to create continuity from initial audience awareness to the in-person experience.
PROFESSIONAL PRESENTATION
Balancing artistic content with clear information hierarchy and polished visual presentation across exhibitions, art fairs, and institutional settings.
SELECTED PROGRAMS
ASIAN ART IN FOCUS
Art Fair Presentation · HIAF 2025 · Shanghai · 2025
Presenting contemporary Asian art within an international art fair environment through coordinated visual communication, digital promotion, and professional exhibition presentation.
ART ON PAPER
Art Fair Presentation · Metropolitan Art Atelier · New York · 2024
Bringing artists and cultural programming into a professional art fair environment through coordinated visual communication, promotion, and exhibition presentation.
LI TANG COMMUNITY, INC
Public Programming · Partner Collaboration · Community Engagement
Developing artist-led public nonprofit programs through collaboration with cultural partners, artists, and community members to create meaningful spaces for conversation, exchange, and connection.
FEATURED PROGRAM
FIFTH ANNIVERSARY CELEBRATION
Public Programming · Partner Collaboration · Community Celebration
New York · 2025
EVENT OBJECTIVE
Bring Li Tang’s five-year community journey into a physical celebration that reconnects artists, partners, and audiences while reflecting on the organization’s growth and future.
CREATIVE & PROGRAM SOLUTION
Developed the anniversary as a community-centered experience combining visual communication, partner collaboration, public programming, and an in-person gathering into one cohesive event.
VISUAL COMMUNICATION
Developing a consistent event identity across promotional graphics, social media, digital communications, and event materials.
PARTNERSHIP & PUBLIC PROGRAMMING
Working with cultural and community partners to Bring together artists, speakers, partners, and community members through programming centered on conversation, participation, and shared cultural experiences.
COMMUNITY EXPERIENCE
Creating a professional and welcoming environment for conversation, networking, celebration, and longer-term community connection.
THEY CAN'T BURN US ALL, INC
Community Engagement · Accessible Communication · Bilingual Design
New York · 2021–2022
BACKGROUND
Founded by hip-hop artist and activist China Mac in response to the rise of anti-Asian hate and violence during the COVID-19 pandemic, They Can't Burn Us All grew from a grassroots movement into a nonprofit supporting Asian communities through advocacy and free self-defense programs. Its workshops in Manhattan’s Chinatown encouraged participation across generations, including youth and elderly residents.
DESIGN CONTRIBUTION
As Creative Lead, I developed bilingual visual templates, posters, flyers, social media, and digital assets over several months. The communication system focused on making program information accessible across generations, connecting physical outreach in Chinatown with digital promotion.
